For Paul life is all about great new experiences. Whether it’s discovering a fantastic new wine or coming across a hidden architectural gem, Paul loves moments of inspiration. His brand designs strive to capture those moments, awakening a sense of inspiration in the audience.

Seamlessly fusing finely honed marketing strategy with intuitive warmth, Paul’s approach is informed by a body of experience that includes such high-profile roles as Director of Marketing and Creative at Australian retail giant Myer and International Visual Brand Manager at Country Road International. His passion to inspire, and to be inspired, was the driving force behind Paul’s decision to found Create & Communicate 2C in 2009, and continues to serve as the basis for 2C’s design philosophy.

Regardless of the project, Paul places his unique sense of inspiration at the heart of everything he does. Today, apart from his role as Creative Director at CC2C, Paul also shares his expertise with a number of events and organisations, currently holding positions on the boards of the Melbourne Spring Fashion Week, the Retail Design Institute (Melbourne/Sydney chapter), and the Olivia Newton John Cancer & Wellness Centre Appeals Board.